21 - 22 May, 2019
Twickenham Stadium, London
44 (0) 207 036 1345
CEO & Co-founder
11:50 AM Panel – Evaluating programmatic cross-border centralised vs decentralised models: How can you gain a single view across markets to deliver a consistent programmatic strategy that offers greater control over your campaigns?
•Looking for a more cost efficient approach to media buying: where to start
•Pros and cons of a centralized vs. decentralized model
•How to avoid fragmentation and resource inefficiencies when the campaign is executed at a local level but the strategy has been set centrally
•How to deal with the challenge of running robust campaign testing across all markets
2:10 PM Strategic Boardroom: Critical success factors for rolling out a cross-border programmatic approach that is efficient and effective
Find out how to drive efficiency by setting a blueprint to underpin your multi-market programmatic strategy. This workshop will build off the learnings from our Global Programmatic Maturity Report, jointly produced with the WFA.
•Local vs centralised
•Cross market insight