Martin Kelly started as a press planner and buyer at Zenith Media before becoming a founding member of Zenith Interactive Solutions, and then a Board Media Director of Agency Republic. In 2008, he co-founded Infectious Media, a multi-award winning international programmatic agency that partners with global brands to deliver effective and efficient media campaigns. With this business Martin has developed a new model for the agency. One that has specialist teams and technology that exclusively focus on making data-driven advertising work for brands.