Lotje van der Kooij is programmatic marketing manager at KLM Royal Dutch Airlines. Within the programmatic marketing team she is responsible for the display, video and social strategy, managing various objectives across the world from building brand awareness to sales-focused campaigns. With a global scope in over 70 countries, an in-house technology set-up and the ability to include different channels – from display to video and from DOOH to Audio – KLM aims to be a frontrunner in their programmatic marketing strategy. In her presentation Lotje will focus on how video is integrated in KLMs full funnel marketing strategy with different tactics along the funnel.