Laure de Bary has been newly appointed global head of digital for the Nestle Nutrition, where is responsible for leading Nutrition’s efforts in delivering personalized consumer experience. She joins Nestle Nutrition from Nespresso where she was head of content, social and media. During her 5 years at Nespresso she set up a new team, responsible for mastering the consumer journey through attractive content experiences, and delivering an integrated approach to search, social and programmatic buying, helping to drive forward the rapid expansion of Nespresso’s eCommerce business.