Lara’s extensive experience in digital media includes brands like AOL, Disney, Telegraph, Auto Trader and ITV. Lara considers herself first and foremost an analyst with deep roots in using data to drive strategy and decision making. In her current role, Lara is responsible for developing advertising data partnerships, products, and analytics to power ITV’s advanced advertising proposition. Prior to ITV, Lara and her team launched Auto Trader’s first data management platform, modernised its programmatic trading business, built an in-house media buying team, developed a commercial strategy for the company’s car-buying intent data, and delivered an innovative insights dashboard for the automotive industry which won an AOP award for ‘Best Use of Data’. Lara is a regular speaker and panelist at advertising technology and digital marketing events. She was recently named to the 20 Women in Data and TheDrum Digerati lists. Lara is also a volunteer mentor with Bloom UK, which supports young women in the media industry, and a non-executive advisor for the charity, Children of the Mekong.
Check out the incredible speaker line-up to see who will be joining Lara.
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