Director Programmatic Trading and Innovation Auto Trader UK
Lara manages Programmatic Trading and Audiences strategy for Auto Trader. In her role, Lara is responsible for harnessing the company’s rich automotive intent data through the deployment of the company’s first data management platform. Together with the team, she is creating a powerful platform that supports the company’s strong data-driven strategy, driving revenue growth, and creating more value for Auto Trader users, customers, and shareholders. Prior to Auto Trader, Lara spent seven years at the Telegraph where she first worked on digital strategy and analytics, contributing to the evolution of the company’s online business. She moved into display advertising in 2011 where she launched and built the Telegraph’s programmatic trading business. Lara also previously worked for big global media brands, Disney and AOL, a Silicon Valley start-up, and has also served time in investment banking as an equity analyst. Lara holds an MBA from London Business School, a Masters in Social Psychology from the London School of Economics, and a bachelor’s degree in Economics from Harvard University.
Check out the incredible speaker line-up to see who will be joining Lara.