Kate Russell
Biddable Media Lead - Europe DiageoDay 1 | 2nd June 2026
3:20 PM Fireside Chat: Stop Chasing Clicks: How Can You Quantify Attention, Context and Relevance to Achieve Creative Impact That Truly Drives ROI?
- Uncovering True Lift: Moving beyond self-reported DSP/Meta/Google dashboards using MMM, geo-experiments, and incrementality testing.
- Improving Campaign Quality: Treating attention and engagement as diagnostic signals to enhance creative effectiveness.
- Quantifying Real Business Value: Applying frameworks to measure impression quality, context, and relevance versus chasing the cheapest CPM.
- Adapting to a Changing Landscape: Leveraging AI, privacy regulations, and data clean rooms to reshape attribution models.
Day 2 | 3rd June 2026
9:20 AM All Star Panel Discussion: From Aisles to Algorithms: How Can You Streamline Your Retail Media to Reduce Waste and Drive Measurable Growth?
- Avoiding Waste and Duplication: Managing multiple retailer networks to optimise spend and prevent overlap.
- Navigating Clean Rooms: Defining where they work, where they don’t, and what’s required for credible cross-retailer measurement.
- Ensuring Signal Quality and Measurement Standards: Leveraging standardised metrics and off-site options to spend more confidently.
- Equipping Programmatic Pipelines with Retail Insights: Enabling agencies to integrate retail data into programmatic strategies effectively.
Check out the incredible speaker line-up to see who will be joining Kate.
Download The Latest Agenda