Julian Haag

Working in Essity’s Global Brand Building Team, based in Munich (DE), Julian oversees the global data marketing strategy within Essity, working across all Business Units within digital marketing. He is in charge of the global technologies used within Essity for data in marketing. His background has been with performance marketing and digital marketing analytics. Essity is a globally leading hygiene and health company, breaking barriers to well-being. Essity’s sustainable innovations from globally trusted brands, care for the well-being of 1 billion people in 150 countries every day. Some of Essity’s leading global brands are TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Bodyform, Saba, Tempo, TOM Organic, and Zewa.