Jordi Urbea

Jordi Urbea is the Senior Vice President of Ogilvy in Spain and the CEO of Ogilvy Barcelona. He is one of the pioneering professionals of the Internet in Spain, having worked in the sector since its early days. Jordi has led the digital transformation of the company in Barcelona, as well as the creation of Ogilvy’s international hub for Customer Engagement & Data in Europe. He also launched Ogilvy Mobile and Ogilvy Upcelerator, the first startup accelerator of the Ogilvy group worldwide — a groundbreaking initiative in the industry. Jordi has held executive roles at various pioneering digital companies such as Servicom, EresMas, Wanadoo, and Intercom, among others. In 1998, he founded his own interactive agency, Avatar e-Studios, which he sold to the communications group Bassat Ogilvy & Mather in 1999. That same year, he joined Ogilvy Interactive as Managing Director. After five years leading Ogilvy Interactive, Jordi was appointed Managing Director of OgilvyOne Barcelona in 2004, a role he combined from 2011 with that of Managing Director of Ogilvy & Mather in Barcelona. In 2018, he was named Senior Vice President of Ogilvy in Spain and CEO of Ogilvy Barcelona. He currently leads all CRM and Loyalty projects for Ogilvy across the European region. Jordi is a regular speaker at conferences, companies, universities, and institutions, and a media commentator on new trends in marketing and advertising, as well as on the digital transformation of companies, businesses, and brands. An investor in various startups, Jordi is the coordinator of the Master’s in Direct and Digital Marketing at Pompeu Fabra University and the author of several books, including "Éxito" (Grupo Planeta) and "Recrear, cómo ganar en el juego de la vida" (Plataforma Editorial).