From 2011, Jesús has built up the Procurement Marketing department at Carrefour Spain in coordination with the Procurement Marketing Group Carrefour; the scope of his role is to manage the expenses related in media, advertising, marketing and decoration. Before his life at Carrefour, he was the Marketing Manager for Datacentric (formerly PDM) and Maptel (Telefónica Group), after holding various positions in different companies in the marketing/sales areas managing the negotiation with suppliers/clients. Jesus will use this experience to present a case study on how Carrefour Spain innovates with suppliers at the local level to create value and generate savings during the afternoon of conference day two, 3rd June, within Stream B on rethinking external stakeholder dynamics.