Jamie West

Deputy Managing Director Sky Media

Jamie has over 20 years of TV and Online commercial and product strategy experience. Having joined Sky Media five years ago as Head of Futures, Jamie oversaw the development of Sky AdSmart into an award winning technology offering advertisers unique targeting power. In just over a year, Sky AdSmart has delivered over 2000 campaigns from nearly 500 advertisers, helping major advertisers better target their campaigns and also made TV more accessible for niche brands and SME’s, allowing them to compete on a level playing field with national advertisers. Today as Deputy Managing Director at Sky Media, Sky AdSmart is still central to his role, along with responsibilities for the development and monetisation of emerging advertising opportunities across TV, Online and Mobile platforms for Sky Media’s advertisers.

Following Sky’s investment in ShareThrough in 2014, Jamie acts as Board Observer. ShareThrough, is a leading native advertising software for publishers in, a leading native advertising and in feed ad solution for publishers.

Jamie’s career path has taken him from NBC Universal to Channel 5 and Viacom Brand Solutions and now to the world’s largest multi-channel sales house. Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky's channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery Networks, FOX International Channels, NBC Universal, A+E Networks and Sony Pictures Television Networks. Sky Media’s portfolio of channels reaches 50 million people on average in the UK every week.