Gerhard Louw has been with Deutsche Telekom AG at the headquarters in Bonn, Germany for more than 10 years. As Head of International Media Management & Digital Transformation, he is responsible for steering and coordinating the international media function for the Deutsche Telekom Group across its 13 national telecommunication companies in Europe. A strategic focus area for him is the digital transformation of media & marketing : the way consumers connect with brands and screens (today and in the future), the way advertisers use data & technology to expand their toolboxes from mass communication to individualised communication as well as the role of agencies and suppliers in the transformation process. In 2017 he was the co-lead of a massive Group-wide project to define and implement a new media operating model for the telco, which included 4 parallel tendering processes for new suppliers. He represents Deutsche Telekom in the World Federation of Advertisers (WFA) and is the co-lead of the Global Media Forum.