Passion for using technology and data in order to drive innovation & the evolution of businesses, to improve the optimisation & efficiency of both software-based and peoplebased services, and to motivate and inspire individuals. At the Guardian responsible for optimising the programmatic demand partners, ad stack & using data and insight to configure our platforms in the most optimal way. Besides, responsible for managing the execution and optimisation of campaigns & deals for clients, supporting the commercial team to deliver our offering in the optimal way & using insights to support client retention and growth.
Check out the incredible speaker line-up to see who will be joining Frances.
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