As Senior Programmatic Manager at PMG, Brendan leads performance-driven campaigns for global brands across EMEA. He has played a key role in developing PMG’s programmatic capabilities in the region, delivering standout results for customers such as PartyPoker, Peloton and BYD. For BYD, he led the programmatic strategy across five European markets, activating across channels including OTT, Display, DOOH, and OLV. His work on BYD’s UEFA Euro 2024 campaign earned widespread industry recognition, including awards from Marketing Week, The Drum and Performance Marketing World.