Anouk is a seasoned Marketing Strategist who has worked with and for the worlds’ largest (and smallest) brands over the past decade. She won’t exactly tell us how long – as that would indicate her age which, for the past 10 years or so, has been 21 + VAT. Now that that’s out of the way! You should know that she has worn a variety of career-hats and seen the digital commerce world develop from a cross-channel and cross-border point of view. In her current position, she heads up the eCommerce and Marketing team for the UK’s brightest retail group; National Lighting – having recently gotten their brands through a digital transformation over 2017. She knows what media tools truly drive conversions. Anouk holds a Cum Laude Master Degree in Global Marketing from the top 1% ranked University of Liverpool and is a frequent speaker and contributor to industry events and publications around the world, a massive fan of puns, and lives by the quote ‘‘In life you always meet twice – by Anouk’s dad’’.