Head of Programmatic & Media Strategist Schneider Electric
Alexander Pasch is Media Strategist at Schneider Electric, the global leader in energy efficiency and automation solutions.As media strategist, he is responsible for the conception, execution and evaluation of the media strategy for DACH, Russia and UK. As Schneider Electric’s digital and programmatic lead, he is in charge of the programmatic buying strategy and tagging architectures, as well as in-house education on the opportunities, programmatic buying has to offer. Before joining Schneider Electric, Pasch worked in different advertising agencies as media planner, both for B2B and B2C clients.
Check out the incredible speaker line-up to see who will be joining Alexander.
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