Programmatic Pioneers Summit EU 2020

01 - 03 June, 2020

Twickenham Stadium, London

Alexander Pasch, Head of Media at Schneider Electric
Schneider Electric Logo

Alexander Pasch


Head of Media
Schneider Electric

Check out the incredible speaker line-up to see who will be joining Alexander.

Download The Latest Agenda

2nd June Main Conference – Day One

Wednesday, January 2nd, 2019


2:30 PM CASE STUDY: How to embrace omnichannel insights to better understand the full customer journey and create successful campaigns for each channel

·         How can marketers identify synergies between multiple digital channels and ensure effective spend?
·         How to build a holistic view of your customer through effective data integration to better understand where impact is required for conversions
·         Cross-channel marketing requires coordination: How to orchestrate a cross-channel approach when many brands are afraid of the perceived time, cost, and difficulty of harmonising their communications
·         The importance of gathering real-time data from all customer interactions to make smarter decisions on where to allocate money across all channels, both online and offline