2nd June Main Conference – Day One
Wednesday, January 2nd, 2019
· How can marketers identify synergies between multiple digital channels and ensure effective spend?
· How to build a holistic view of your customer through effective data integration to better understand where impact is required for conversions
· Cross-channel marketing requires coordination: How to orchestrate a cross-channel approach when many brands are afraid of the perceived time, cost, and difficulty of harmonising their communications
· The importance of gathering real-time data from all customer interactions to make smarter decisions on where to allocate money across all channels, both online and offline