Alex Dixie

Meet Alex, a Partner at Bird & Bird in London who brings a unique, strategic perspective to the digital advertising world. As Head of both the firm's Global Media sector and its International Adtech practice, Alex combines broad media industry leadership with deep, focused expertise in adtech's specific challenges and opportunities. Leading the international Adtech team across 20+ countries, he is at the forefront of advising on the sector's most cutting-edge deals and complex regulatory developments globally. His practice encompasses commercial advertising matters, privacy, data protection, and the strategic use of AI within the media and advertising ecosystem. More than just a lawyer, clients rely on Alex for strategic counsel, valuing his unique ability to 'distil complex regulatory and legal issues into practical solutions' and navigate the path to achieving their commercial goals in the rapidly evolving adtech landscape.