The World Branding Forum (WBF) is a registered global non-profit organisation. Its aims and activities are to advance standards of those in the branding industry, including the design, marketing, advertising, public relations and communications disciplines worldwide. Since forming in 2014, the World Branding Forum has produced managed and supported a wide range of programmes covering research, development, education, recognition, networking and outreach. The WBF has also collaborated with prestigious societies such as the Oxford Union, HPAIR and the Chinese University of Hong Kong, in addition to ongoing media partnerships with Media, PR agencies, and publishers worldwide. Renown for its internationally acclaimed achievement, the 2022-2023 Brand of the Year Awards is set to be the Forums’ largest ceremony when it returns to Kensington Palace in November. Here, leaders in the branding industry; those who have shown creativity, efficiency, innovation, initiative and acceptance to adapt with shifts in consumer habits and global commerce patterns will be named as the Brand of the Year in their respective categories.