What is the biggest opportunity for advertisers in digital marketing in the next 12 months, and why?

The biggest opportunity is shifting from buying efficiency to enriching the value of impressions and delivering measurable business outcomes. As media quality, creative engagement, and AI-driven decisioning become more connected, advertisers can optimise every aspect of their campaigns in real time to drive stronger performance and ROI across the open internet.

What is the most exciting aspect of attending Programmatic Pioneers Summit?

I’m particularly excited to be hosting the AI-curated marketplaces panel, which will explore how AI is reshaping the way programmatic marketplaces are designed and optimised. We’ll discuss how quality scoring, audience matching, and contextual intelligence can improve efficiency, how curated media and creative can work together in dynamic optimisation loops, and how AI-driven curation can tackle bloated supply chains by directing spend toward the publishers and placements that deliver real business outcomes for the open web.

What has been yours or your company’s most impressive achievement this year and why?

This year, we have been advancing our vision of a Value Exchange for the open internet, connecting quality media, creative intelligence, and AI-driven decisioning in one platform designed to deliver measurable business outcomes. The goal is to simplify programmatic execution and improve results across the open web, making it compete with the walled gardens, and it is exciting to see this gaining traction across the industry.

What technology are you most excited about at the moment and why?

Applying AI-driven decisioning directly to supply is incredibly exciting. It allows platforms to optimise impressions before they reach the bidstream, connecting media quality, creative engagement, and performance signals to deliver better outcomes for advertisers and publishers.