Why we Sponsor Programmatic Pioneers
We spoke to Bannerflow to see why they sponsor Programmatic Pioneers Summit. Bannerflow is a cloud-based platform that enables marketing teams to take control of their digital advertising. It empowers teams to design, scale, publish, analyze, personalize, and optimize campaigns in-house.
Who: Bannerflow
Where: Programmatic Pioneers Summit
Benefits: Outstanding method to make your brand completely identifiable and overtake competitors by showcasing products.
This is our first time sponsoring Programmatic Pioneers Summit, we had signed up to sponsor in 2020, but that did not go ahead due to the pandemic. We chose to sponsor this year for multiple reasons. Firstly, connecting with our customers based here in the UK, but also to gain new international customers, since we are based in Sweden.
We were also very interested in hearing the speakers and seeing their presentations, as it is great to stay up to date on the Programmatic landscape and hear what others are doing.
From the sessions that we attended, there were a couple that we found particularly interesting. Let The Cookie Crumble and The Countdown Has Begun were two that stood out, but we thoroughly enjoyed all the panel sessions and interviews, as they were very interactive. Attending the sessions also helped create talking points with delegates when visiting our booth.
Throughout the conference, we utilized LinkedIn as a great tool to connect with the audience at Programmatic Pioneers Summit. We found that everyone has been very responsive and engaged on LinkedIn and all other social channels. We also noticed that the PPS page were interacting with us too, which is great.
We also found the app very helpful, especially the social feed feature. Having access to this allowed us to communicate directly with the attendees of the event, with more targeted messaging and posting. It was a fantastic feature to use during the conference.
The quality of delegates has definitely met our expectations. As a sponsor, we were provided with a list beforehand, which was very helpful. The organization of the event overall has also been great.
Sponsoring PPS will definitely have a positive impact on our 2022 business goals, allowing us to broaden our customer base to UK. Programmatic Pioneers Summit is important for Bannerflow to attend in the future.
If you’d like to join Bannerflow at Programmatic Pioneers then get in touch and find out more about how you can get involved.
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