Why we Sponsor Programmatic Pioneers Summit
At Programmatic Pioneers Summit, we spoke to Ben Tatton-Brown, Global VP of Agency Partnership at Adlook, to see why they sponsored for the first time
Why did you choose to sponsor?
Ben: We sponsored the Connect event last year, and that was a great experience for us. We met lots of clients and agencies, so we wanted to sponsor the large-scale event. This was an opportunity for us to meet clients, partners, and suppliers, so there was no hesitation for us to sponsor. Getting a good return on our investment is very important, and that’s exactly what we’re getting here.
How have you found the quality of the delegates onsite?
Ben: There’s a broad range of senior executives here, as well as budget-holders and the next generation of programmatic employees. It’s nice to see some old friends, faces I haven’t seen in a while, and some new ones too.
How have you found the networking opportunities?
Ben: It’s been great; we’ve got our booth next to the food, so we’ve been getting quite a lot of traffic, which means we’ve been busy, and the conversations have been interesting. There’s more networking this evening, which we’re looking forward to, and a fun-packed day tomorrow as well.
How was the roundtable you participated in?
Ben: I believe it went very well. We’ve already organised a handful of follow-up meetings off the back of the roundtables, and this is only day one of two. We will have many follow-ups and interesting meetings over the next two days.
How would you rate the organisation of the event overall?
Ben: I’d have to give it ten out of ten; I’ve got no complaints. Everyone has been very friendly; access has been great. Overall, a wonderful experience, I’m sure we will be back next year.
If you’d like to join as a sponsor at Programmatic Pioneers Summit, then get in touch and find out more about how you can get involved.
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