Programmatic Pioneers Summit EU 2020

01 - 03 June, 2020

Twickenham Stadium, London

Justyn Lucas, Global Head of Programmatic & Adtech at Philip Morris International

Justyn Lucas


Global Head of Programmatic & Adtech
Philip Morris International

Check out the incredible speaker line-up to see who will be joining Justyn.

Download The Latest Agenda

2nd June Main Conference – Day One

Wednesday, January 2nd, 2019


9:45 AM ALL-STAR PANEL WITH LIVE AUDIENCE POLLING: Adapting to a post-intelligent tracking prevention (ITP) landscape: How can you navigate a privacy-first world and tackle cookie-related challenges to future-proof your programmatic capabilities?

·         What does the future look like with cookie-less tracking and what is the impact for advertisers and publishers?
·         What is the future of targeting without cookies, how will data be collected and what does this mean for DMPs?
·         With the focus on data quality over quantity, and higher associated costs, how can marketers achieve cost efficiency?
·         How to regain control over the cookie matching process even when third party cookies are blocked and improve user experience in a GDPR-compliant framework
·         Building an universal ID for digital advertising: How will an open and standardised pool for cookie and device IDs work and how will it help marketers to reach more of their audience with more relevant messages?
·         Why identity is becoming a key success factor in the post-cookie era and what role does the consortium play in driving industry standards? Will the future of programmatic be unified ID with cookie or non-cookie unified ID?[AP1]