Greg Ward leads the programmatic product across EMEA for LinkedIn, the world’s largest professional network with a user base of 540M globally. Prior to that he worked as a consultant for the Oliver Group assisting IHG US internalise their programmatic buying operation, as well as establishing and building out a pan-regional independent Trading Desk for a mid-tier global agency. With extensive experience in both buy and sell sides of the spectrum across product (Sales & Acquisition), trading and strategy he offers a well-rounded perspective of the industry and its challenges.