Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

Daniel Spears

Programmatic Director
Guardian News & Media

11:10 AM Panel Discussion: Making premium inventory available at scale: How to get the balance between buying audiences at a low price and ensuring your brand is safe and the context is correct

•Ad quality interactive: How advertisers and publishers are working closely to get to a fair value exchange on the inventory
•How to move from open exchanges into private marketplaces to avoid cheap impressions
•Moving to a simpler form of advertising with better quality data and less volume?
•Brand safe or cheap: Reaching greater relevance with premium inventory rather than a cheap CPM

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda