Having worked in Digital for 17 years, Paul moved 12 months ago to PZ Cussons as their Global Digital Director, after calling The Co-operative Group home for the previous 5 years. While at The Co-operative Group, Paul headed up Digital and Social Media to develop strategy, plan activity, execute and optimise activity across The Co-operative Group (everything from Funeralcare > Food) and was also involved in the ‘Co-op’ rebrand. In his new role Paul leads Digital Marketing/ Social Media, Building foundational Digital capability, Ecommerce & generating business wide value from Digital for the £800m+ NNS FMCG & Electrical business that is PZ Cussons. Before his last 2 roles, Paul had experience of working both client and agency side with brands including Wickes, Laterooms, Silverstone, Intercontinental Hotel Group, Cash Generator, Park Resorts and American Airlines.