Nick currently leads the global media teams at Betsson, one of the worlds largest betting companies. He is tasked with delivering significant digital transformation to ensure Betsson Group get the best “bang for its buck”. As part of this journey, unpicking the media supply chain to ensure it is working at its most optimal level is a major strategic pillar. Prior to working for Betsson, Nick led ASDA's digital marketing and digital publishing business (Asda Media Group) through significant transformation to become one of the UK’s most sophisticated digital advertisers and retail publishers.