Liam Thompson is the Head of Technical & Display at Holiday Extras, the market leader in travel extras such as airport parking, hotels, lounges and everything else you need when you go on holiday. Liam has a proven track record in growing display from nothing to a profitable channel in its own right; proving its value through good attribution modeling. At Holiday Extras they look after everything in-house, from tracking and tagging to ad creation and serving; meaning there are no knowledge gaps or dependencies.