Konrad Dobschuetz works as Regional Online Customer Acquisition & Retention Capability Lead at Pfizer. Before joining Pfizer his background is in a non-pharma with a mix of fashion retail, e-commerce and finance. Konrad has worked on large scale digital transformation projects and the roll out of Apple and Android Pay and has also created new tools and approaches of talking to customer online in his current role. He is also known as technology theorist and philosopher with interest in asking difficult questions and always trying new things.