A 23 year veteran of advertising and marketing, James has been a pioneer of digital advertising and media from its earliest days. During his career he has founded three media agencies, the second of which Diffiniti went on to become the largest digital media agency in the UK and is now Part of the global performance agency iProspect part of the Dentsu Aegis Network, whilst the first Media Business North is now part of the global media agency network Mediacom and the largest media agency outside of London in the UK. In more recent years he was the Chief Digital Officer for IPG Mediabrands in EMEA & their G14 cluster and Prior to re-joining Carat last summer he was the Head of International Agency Relationships for AOL, during which time he also published his first book, Think More Analogue, Be More Digital in which he explores the vital importance of considering real world factors in digital media and strategy. Currently the Global Chief Digital Officer for Carat, Part of the Dentsu Aegis Network, when not setting the digital world to rights he is a keen musician, skier and a skilled practitioner of the ancient arts of both Kung Fu and Origami.