02 - 03 June, 2020
Twickenham Stadium, London
44 (0) 207 036 1345
2018 Media Center
The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic strategies by detailing some key factors for consideration.
With a buy-side and sell-side decision tree, the White Paper covers scenarios for decision, data considerations and other strategic considerations including quality, programmatic mobile and video.
More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for strategic competitive advantage. Over 90% say they will increase their programmatic investment or revenue over the next 12 months and 40% expect an increase of more than a third.