Carla Gorina is Global Programmatic Specialist at Nestlé, world’s largest food and beverage company. She joined Nestlé two years ago when the company launched the Digital Hub in Barcelona as part of Nestlé's strategy of digital transformation. Carla is part of the Digital Service Unit and admits she is obsessed with Personalized Consumer Experience. Her main goal is to know more about consumers and tailor experiences to fit their needs across their journeys. Carla started the Programmatic journey in 2011 as AdOps on the Supply side and after 5 years moved to the other side of the Programmatic ecosystem.