Ali is a member of the Zenith world wide digital leadership, having oversight over all Zenith global clients. His career has included various local and global appointments with a lean towards digital marketing. He has worked in Sydney, LA, NYC and London. Some of the highlights have been managing search globally for Unilever, working on global digital strategy for GSK and as the managing director of Accuen NYC leading the programmatic offering for Omnicom in the US. He has also had the opportunity to work across all media channels in planning and agency management roles in Australia.