Programmatic Pioneers Summit EU 2020

01 - 03 June, 2020

Twickenham Stadium, London

3nd June Main Conference – Day Two

8:00 am - 8:50 am Registration & Welcome Coffee

Getting Ahead Of The Game

8:50 am - 9:20 am VIEW FROM THE STATES KEYNOTE: New Frontiers- How to transform your programmatic strategy to increase audience engagement in a dynamic and connected ecosystem

·         How to normalise data that is coming from different resources
·         What is the best way to action your use of data and get results?
·         The importance of defining business objectives and KPI to avoid data hoarding: Are you asking your team what do we need to achieve through data before collecting it?

9:20 am - 9:40 am AGENCY-BRAND FIRESIDE CHAT: Thinking partnership, not service: How can agencies and brands build collaborative relationships to ensure mutually beneficial and highly successful alliances?

·         How acquiring  in-house expertise is  making advertisers smarter clients for their agencies
·         How are brands beginning to better understand their advertising goals, the capabilities they require to deliver them and how agencies can support them?
·         Exploring the critical role that agencies play by ensuring that their clients remain at the forefront of programmatic developments
·         How agencies and brands need to shift the focus from quick wins to long-term trustful partnerships
·         How to align all stakeholders and bring them under one umbrella to manage   data-driven campaign from start to finish
·         How cultivating relationships is more important than the piece of creative content or media plan you deliver to your client
Benoit Cacheux, Global Chief Digital Officer at Zenith

Benoit Cacheux

Global Chief Digital Officer
Zenith

Richard Bettinson, Director, Media Strategy & Planning, EMEA at Hilton

Richard Bettinson

Director, Media Strategy & Planning, EMEA
Hilton

Alexandre Blumenthal, Marketing Director, EMEA at Lenovo

Alexandre Blumenthal

Marketing Director, EMEA
Lenovo

Ravi Jagdeo

Head of Programmatic
Reckitt Benckiser

9:40 am - 10:00 am INTERVIEW WITH ACCENTURE: How can you truly take control of your data and technology in your programmatic media buying strategy to achieve greater transparency and ROI?

·         How to take control of your data and technology to achieve greater transparency and increase the ROI of your media buying
·         How advances in tracking and measurement systems and precise audience targeting are helping make programmatic the norm for digital advertising
·         How can brands can find people with the right combination of customer-focus, technical skills and knowledge of sophisticated new platforms and their application in the modern media landscape?

The Latest On European Addressable TV

10:00 am - 10:40 am ADDRESSABLE TV PANEL: The future of television innovation: How can European broadcasters begin to leverage their data in order to make their inventory more addressable and monetisible for advertisers and agencies?

·         How addressable TV is giving advertisers a platform to harness the power of TV and digital marketing to deliver the right ad, at the right time, in the right sequence and on the right screen
·         How TV and video are adapting to new formats and increasingly focusing on personalised ads
·         How to leverage consumer data to enable stakeholders to hyper-target their ads and content, and thus maximise customer experience and value
·         How do you measure the value of TV vs. other media, when looking at viewability, consumer traffic, brand safety, and quality of environment?
·         How to measure TV performance and how to understand the online and offline sales impact of TV campaigns

10:40 am - 11:00 am VERIZON KEYNOTE: Getting the most from digital out-of-home (DOOH): How to capitalise on future trends in outdoor advertising to deliver timely and personalised messages

·         Assessing the relevance of programmatic for DOOH advertising in 2020
·         How to make campaigns relevant to an audience in the street
·         How advertisers can get a brand safe environment, with unparalleled viewability, by using DOOH to gain the highest rate of online activation per dollar of any offline media
·         How the industry is working to resolve the lack of infrastructure in DOOH in order to create a dynamic and connected ecosystem

11:00 am - 11:40 am Morning Networking Break/Pre-arranged 1-2-1 meetings

Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers

STREAM A Ad Verification & Brand safety

11:40 am - 12:20 pm PANEL DISCUSSION: How can you use ad verification to tackle online fraud and continue spotting the areas that stop the ads from reaching the widest possible audience?
·         Moving towards a clean and transparent digital ad ecosystem: How to prevent
ad fraud and stop  appearing next to inappropriate content damaging brand image
·         How advertisers can check if their ads are displayed in the right context, on the right websites, in the right area of a website, and seen by the right audiences
·         How advertisers can save advertising budget and improve efficiency of their ad campaigns, allowing them  to verify that the ads are displayed as contracted with the publisher
·         How ad verification force publishers to maintain transparent practices with regard to how they achieve and represent site traffic
Maria Gräfin von Scheel-Plessen, Global Head of Media at Montblanc

Maria Gräfin von Scheel-Plessen

Global Head of Media
Montblanc

Teresa Fusaro, Head of Product, Programmatic Media at Nestlé

Teresa Fusaro

Head of Product, Programmatic Media
Nestlé

STREAM A Ad Verification & Brand safety

12:00 pm - 12:40 pm CASE STUDY: Winning the viewability battle: How to determine the true value of a viewed impression, optimise the ad and forecast inventory more effectively
·         Optimising viewability: Is it possible to pay only for viewable impressions?
·         Is it possible to reach 100% viewability?
·         The need for a single standard for viewability in the industry
·         The challenge of integrating measurement technology directly into ad servers with viewability data

STREAM A Ad Verification & Brand safety

12:40 pm - 1:00 pm CASE STUDY: How blockchain is going to impact media buying and how to implement it in your programmatic strategy to eliminate fraud
·         How AI and Blockchain combined can win the fight against ad fraud
·         How AI can help to learn how advertisers use programmatic, which channels perform best and how much advertisers should bid on
·         How Blockchain technology offers the opportunity to improve the transparency of advertisers’ investments across the digital supply chain, understanding the impact on ROI and efficiency

STREAM B New Frontiers in Programmatic Audio and Digital-Out-Of-Home

11:40 am - 12:00 pm INTERVIEW: Evaluating the real value of an audio ad to achieve transparency: How to capitalise on the opportunities of accessing the fast growing passive content consumption audiences across music and podcast streaming
·         Assessing the digital audio advertising landscape
·         Using digital audio to reach desirable demographics at scale
·         Exploring what audio ad formats are right for your goals
·         How to take advantage of digital audio inventory from multiple sources in the DSP, to leverage omnichannel campaigns that reach people wherever they are

STREAM B New Frontiers in Programmatic Audio and Digital-Out-Of-Home

12:00 pm - 12:40 pm CASE STUDY INTERACTIVE: Scaling programmatic with Dynamic Ads in order to create compelling ads that deliver unique creativity that engage your target audience
·         How to incorporate creativity into your programmatic media planning and buying
·         The importance of planning before you launch the campaign
·         How to marry data in the planning process in order to execute creatively
·         How programmatic creative is allowing advertisers to leverage data to inform creative production and personalise messages

STREAM B New Frontiers in Programmatic Audio and Digital-Out-Of-Home

12:40 pm - 1:00 pm CASE STUDY: How to take advantage of targeting options and add valuable context in your message to better reach your intended audience
·         How to get creative with programmatic digital out-of-home
·         How to reach the intended audience through data integration, allowing them to add valuable context to your messaging increasing the effectiveness in their campaigns  
·         How campaign messaging changed to promote a quick lunch, an afternoon pick-me-up or a handy dinner depending on the time of day
Stefano Visaggio, EMEA Digital Marketing & Social Media Manager at Lenovo

Stefano Visaggio

EMEA Digital Marketing & Social Media Manager
Lenovo

STREAM C Interactive Workshops

11:40 am - 12:20 pm VIDEO BOARDROOM: How to define the right metrics to really see what impact video has on your conversion rates to understand the impact of your message

STREAM D Interactive Workshops

11:40 am - 12:40 pm WORKSHOP: How to use automated creative content to respond quickly to shifting consumer reactions across channels to personalize every single message

1:00 pm - 2:15 pm After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers

1:00 pm - 2:15 pm Private Masterclass hosted by Mediamath

1:00 pm - 2:15 pm Private Masterclass hosted by DoubleVerify

STREAM A Achieving In-House Maturity

2:15 pm - 2:35 pm GLOBAL BRAND CASE STUDY: How to collect and align data from multiple digital channels to create a holistic customer map and deliver more accurate audience segmentation
·         How to gather insights from all data sources to create better audience segmentation
·         How to overcome the difficulty of data silos
·         Understand where each customer is in their journey with their brand 
Laure de Bary, Global Head of Digital and CRM at Nestle Nutrition

Laure de Bary

Global Head of Digital and CRM
Nestle Nutrition

Velit Dundar, Director, eCommerce & Programmatic, EMEA at Radisson Hotel Group

Velit Dundar

Director, eCommerce & Programmatic, EMEA
Radisson Hotel Group

Thanos Patsis, Global Head of Online Media & Mobile at Betway Group

Thanos Patsis

Global Head of Online Media & Mobile
Betway Group

Gayle Noah, Media Director,  UK & Ireland at L’Oréal

Gayle Noah

Media Director, UK & Ireland
L’Oréal

Oliver Gertz, Managing Director Interaction EMEA, Programmatic Lead at Mediacom

Oliver Gertz

Managing Director Interaction EMEA, Programmatic Lead
Mediacom

STREAM B Mastering Precision Creativity & Personalisation

2:15 pm - 2:35 pm CASE STUDY: How to use insights from programmatic campaigns to help drive creative campaigns
·         How to incorporate creativity into your programmatic media planning and buying
·         The importance of planning before you launch the campaign
·         How programmatic creative is allowing advertisers to leverage data to inform creative production and personalise messages
·         How advertiser can optimise towards the most effective messages using existing creative through A/B testing to fed back to their creative team to inform the next set of ads
·         How advertiser are solving the dilemma of the proliferation of  ads formats and the reluctance from many creative agencies to engage with the data 

STREAM B Mastering Precision Creativity & Personalisation

2:35 pm - 3:10 pm PANEL DISCUSSION: How to leverage personalised programmatic to roll out your most effective targeted campaigns yet whilst also driving huge cost savings
·         How can you use segmentation techniques in programmatic to create more memorable messages at an individual level?
·         How to move from the obsession with viewable metrics to a more holistic measurement that allows marketers to focus on the whole consumer journey
·         How to gauge the user journey across your sales funnels based on data
·         The importance of using programmatic and other performance marketing channel efforts to build a better understanding of the multiple touch points of your customer

STREAM C Interactive Workshops

2:15 pm - 3:00 pm DSP INNOVATION WORKSHOP: How can you decide on the right number of DSPs for your company to deliver a consistent programmatic strategy that offers greater control over your campaigns?
·         How to identify and select the best DSPs for your business to enable creativity and innovation
·         How to sort through the overwhelming vendor options in the market and pick the one that is most suitable to  your business
·         How to decide how many DSPs are right for your business
·         How to make sure your DSP can integrate with your legacy systems
·         How to move to an automated multi-criteria DSP 

STREAM D Interactive Workshops

2:15 pm - 3:00 pm CONNECTED TV WORKSHOP: How to transform your TV buying to increase audience engagement and awareness
·         How to use digital audience data to reach niche audiences across all TV  formats
·         How to use targeted advanced TV campaigns to drive viewer action
·         How can marketers use television to drive short-term response and quickly prove outcomes, whether it is website visits, test-drive bookings or in-store sales?
·         How advertisers can prevent TV fraud access to a safe, transparent buying ecosystem with high-quality inventory

3:10 pm - 3:50 pm Afternoon Networking Break/Pre-arranged 1-2-1 meetings

Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers

Exploring The Future Of Media

3:50 pm - 4:10 pm FIRESIDE CHAT: How can advertisers and publishers better collaborate to ensure a fair value exchange on inventory to bring greater control, efficiency and success to the entire ecosystem?

·         Making premium inventory available at scale: How to get the balance between buying audiences at a low price and ensuring that your brand is safe and the context is correct
·         How to move from open exchanges into private marketplaces to avoid cheap impressions
·         Moving to a simpler form of advertising with better quality data and lower volume
·         Brand safe or cheap: Reaching greater relevance with premium inventory rather than a cheap cost per mille (CPM)

4:10 pm - 5:15 pm TALENT INTERVIEW: How can you upskill your talent to achieve the right combination of customer focus and technical skills to thrive in the in the modern media landscape?

·         How to overcome the cycle of recruiting, training and then losing people in the programmatic space
·         The importance of understanding the role of programmatic in the company to translate to potential employees
·         Pitching the perfect job description
·         How to develop and motivate staff once on-board
Peter Jarvis, Head of Marketing at Spain-Holiday.com

Peter Jarvis

Head of Marketing
Spain-Holiday.com

5:15 pm - 5:30 pm Chairperson’s Closing Remarks & End Of Conference