Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

Day 1 - 21 May 2019

7:45 am - 8:35 am Registration & Welcome Coffee

8:35 am - 8:40 am Welcome Remarks

8:40 am - 8:45 am Chairperson’s Opening Address

David Goddard - VP, Global Programmatic Strategy, BBC Worldwide
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David Goddard

VP, Global Programmatic Strategy
BBC Worldwide

Staying Ahead Of New Market Trends

8:45 am - 9:05 am Global Head of Media Opening Keynote – How to collect and align data from multiple digital channels to create a holistic customer map and deliver more accurate audience segmentation

Beatrice Lindvall - Global Head of Media, Danone
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Beatrice Lindvall

Global Head of Media
Danone

9:05 am - 9:25 am Keynote - International programmatic adoption: How ING is increasing programmatic maturity in a multinational environment

Thibaut Portal - Global Head of Media & Content, Pernod Ricard
•How to gather insights from all data sources to create better audience segmentation
•How to overcome the difficulty of data silos 
•Understand where each customer is in their journey with their brand 
•How to buy valuable data and how to extract value from all the data you have in your DMP

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Thibaut Portal

Global Head of Media & Content
Pernod Ricard

9:25 am - 9:45 am Keynote – Agency Perspective – Driving transparency throughout the programmatic value chain to rebuild trust between brands and agencies: How to manage brand safety and minimise fraud in an ecosystem full of different participants

Oliver Gertz - Managing Director – Interaction, EMEA, MediaCom
•How to generate and share relevant insights across markets to create a stronger programmatic media plan
•The importance of creating clear goals and standardising measurement across markets to make measurement more efficient
•How to avoid losing a consistent strategy across markets

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Oliver Gertz

Managing Director – Interaction, EMEA
MediaCom

9:45 am - 10:30 am All-Star Interactive Panel – Solving the online trust crisis: How can you build a framework that shows the fair value of all services you are buying and gives you better end-to-end control?

Richard Brooke - Global Media Operations Director, Unilever Ben Walmsley - Commercial Director, News UK Henrik Schulte - Head of Procurement Media & Digital, Swarovski Steve Chester - Director of Media, ISBA Benoit Cacheux - Global Head of Digital & Innovation, Zenith
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Richard Brooke

Global Media Operations Director
Unilever

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Ben Walmsley

Commercial Director
News UK

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Henrik Schulte

Head of Procurement Media & Digital
Swarovski

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Steve Chester

Director of Media
ISBA

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Benoit Cacheux

Global Head of Digital & Innovation
Zenith

10:30 am - 11:10 am Morning Networking Break / Pre-arranged 1-2-1 meetings - Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers

Taking Back Control of Your Media Strategy

11:10 am - 11:30 am Keynote – What is the perception of media by consumers today and how do brands need to evolve their strategies to stay relevant?

Dave Katz - Managing Director, Media Industry, DOMO
With smart and connected analytics, marketers can take advantage of the troves of data created by programmatic to develop advertising programs from the top to bottom of their funnel; effectively driving brand growth and sales. Once the vast amount of data is properly evaluated, marketers can break the mould and use the technology to their advantage.
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Dave Katz

Managing Director, Media Industry
DOMO

11:50 am - 12:30 pm Panel – Evaluating programmatic cross-border centralised vs decentralised models: How can you gain a single view across markets to deliver a consistent programmatic strategy that offers greater control over your campaigns?

Simon Halstead - Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand International Oath Hanna Hourani - Head of Programmatic Display, Uber Roberto Espinoza - Senior Media Leader, Europe, Visa Andrew Merritt - Head of Display & Programmatic, Europe, Hotels.com (Expedia Group) Martin Kelly - CEO & Co-founder, Infectious Media
•Looking for a more cost efficient approach to media buying: where to start
•Pros and cons of a centralized vs. decentralized model 
•How to avoid fragmentation and resource inefficiencies when the campaign is executed at a local level but the strategy has been set centrally
•How to deal with the challenge of running robust campaign testing across all markets

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Simon Halstead

Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand International
Oath

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Hanna Hourani

Head of Programmatic Display
Uber

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Roberto Espinoza

Senior Media Leader, Europe
Visa

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Andrew Merritt

Head of Display & Programmatic, Europe
Hotels.com (Expedia Group)

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Martin Kelly

CEO & Co-founder
Infectious Media

12:30 pm - 12:50 pm Keynote – In-housing: How brands are adopting Demand Side Platforms (DSPs) to future-proof their programmatic strategies and better meet business needs

Cadi Jones - Commercial Director, EMEA, Beeswax
•Benefits of taking ownership of a DSP
•How to benefit from a  DSP designed specifically for the unique needs of your business
•How to select a DSP that is guaranteeing you the best audience reach at scale for your target audience
•Common implementation pitfalls to avoid

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Cadi Jones

Commercial Director, EMEA
Beeswax

12:50 pm - 1:10 pm Case Study – Driving new customer growth with machine learning powered by marketing data

Chris Liversidge - Chief Executive Officer, QueryClick
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Chris Liversidge

Chief Executive Officer
QueryClick

11:10 am - 11:30 am Keynote – What is the perception of media by consumers today and how do brands need to evolve their strategies to stay relevant?

Thibaut Portal - Global Head of Media & Content, Pernod Ricard
•How the perception of media has changed through our generations 
•How brands need to adapt 
•Generation Z is skipping ads or blocking them: How to pay more attention to how the ad fits into the overall user experience and make it relevant 
•How to avoid the user saying “this ad has nothing to do with me”

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Thibaut Portal

Global Head of Media & Content
Pernod Ricard

1:10 pm - 2:30 pm Networking Lunch

After lunch, delegates will tailor their on-site experience to their most pressing needs, with the option to attend case studies, small interactive working groups, and pre-arranged 1-2-1 meetings with leading solution providers

1:10 pm - 2:30 pm Private lunch hosted by Adform

STREAM A – Post GDPR: Building Customer Datasets

2:30 pm - 2:50 pm Case Study: How to scale-up data targeting opportunities in cooperation between advertisers and publishers
Caroline Nykter - Head of Data-Driven Marketing, Kesko Jaakko Kuivalainen - Director, B2B Digital Business, Sanoma Media

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Caroline Nykter

Head of Data-Driven Marketing
Kesko

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Jaakko Kuivalainen

Director, B2B Digital Business
Sanoma Media

STREAM A – Post GDPR: Building Customer Datasets

2:50 pm - 3:10 pm Case Study: Delivering Business Growth - In conversation with D2C Retail Brand
James Urquhart - Enterprise Sales Director, Adform

James Urquhart

Enterprise Sales Director
Adform

STREAM A – Post GDPR: Building Customer Datasets

3:10 pm - 3:30 pm Case Study: How to uncover hidden data that provides new insights to support your customer profiles
Dom Blacklock - Head of Programmatic, The 7 Stars
•How to normalise data that is coming from different resources
•What is the best way to action your use of data and get results?
•The importance of defining business objectives and KPI to avoid data hoarding: Are you asking your team what do we need to achieve through data before collecting it?

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Dom Blacklock

Head of Programmatic
The 7 Stars

STREAM A – Post GDPR: Building Customer Datasets

3:30 pm - 4:10 pm Panel: How can you achieve a single customer view across multiple data touch points to deliver a seamless customer experience?
Tom Rolph - VP, EMEA Tapad Sheila Nazir - Head of Digital Operations, National Rail Zi Liang - Global Head of Audience Management & Targeting, Philip Morris Nick Takashima - DMP Specialist, William Hill Samir Shah - Head of Data and Ad Tech, Zenith
•Achieving the Digital ID: How the industry is looking to move from cookie-based tracking towards people-based marketing  
•How to create individualised profiles to target users across all devices and get an accurate picture of your customer’s journey 
•Overcoming the customer data challenges presented with mobile usage

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Tom Rolph

VP, EMEA
Tapad

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Sheila Nazir

Head of Digital Operations
National Rail

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Zi Liang

Global Head of Audience Management & Targeting
Philip Morris

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Nick Takashima

DMP Specialist
William Hill

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Samir Shah

Head of Data and Ad Tech
Zenith

STREAM B – Evaluating Data Management Platform Innovations

2:30 pm - 3:10 pm Brand Perspective Panel - Establishing your wish-list: What are the critical success factors for selecting and implementing the right Data Management Platform (DMP) to transform your programmatic strategy?
Martyn Bentley - Commercial Director, UK AudienceProject Teresa Fusaro - Head of Product, Programmatic Media, Nestlé Thanos Patsis - Global Head of Online Media & Mobile, Betway Group Mazen Mroue - Global Head of Digital Performance & Programmatic, Friesland Campina David Costa - Digital Audience Lead, Bayer
•How brands are selecting their DMPs: What are the main criteria? 
•What is the easiest way to demonstrate the DMP works and show a positive return from the initial investment? 
•How to leverage this new technology and which levels of the organisation are responsible for it?
•What data to first input? 
•What are the criteria for selecting 2nd and 3rd party data providers?
•Do we have the right operations and process ready in house?

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Martyn Bentley

Commercial Director, UK
AudienceProject

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Teresa Fusaro

Head of Product, Programmatic Media
Nestlé

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Thanos Patsis

Global Head of Online Media & Mobile
Betway Group

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Mazen Mroue

Global Head of Digital Performance & Programmatic
Friesland Campina

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David Costa

Digital Audience Lead
Bayer

STREAM B – Evaluating Data Management Platform Innovations

3:10 pm - 3:30 pm Client Interview
Booked for  Sizmek
1-DMP Roundtable:  How to operate and select your DMP in-house to achieve greater reach and impact with your target market
Harley Ayers, DMP Audience & Data Specialist, Johnson & Johnson
2-How to use a hybrid model as the most effective way of running your programmatic strategy
Anil Pitla, Global Digital Media Programmatic Lead, Volvo
3-How to manage and run programmatic global campaign across markets at scale and in a creative way
Margareta Marza, Programmatic & Paid Social Manager, Zalando
Sandra Österberg, Programmatic Media Manager, Zalando
4-Beyond Google & Facebook: Building your programmatic practice for flexibility and transparency
Dominic Powers, Chief Executive Officer, CtrlShift
5-Programmatic vs Direct Buying: Weighing up the pros and cons and setting your strategy to compliment each other
Edward Hornsey, Global Marketing Innovation & Capability Manager, British Airways
Vanna Bains, Senior Media Manager – Programmatic, Tech & Data, Vodafone
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Harley Ayers

DMP Audience & Data Specialist
JOHNSON & JOHNSON

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Anil Pitla

Global Head of Programmatic
Volvo

Margareta Marza

Programmatic & Paid Social Manager
Zalando

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Sandra Österberg

Programmatic Media Manager
Zalando

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Dominic Powers

Chief Executive Officer
CtrlShift

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Edward Hornsey

Global Marketing Innovation & Capability Manager
British Airways

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Vanna Bains

Global Media Manager – Programmatic, Tech & Data
Vodafone

STREAM C – Interactive Working Groups

2:30 pm - 3:10 pm Automation Boardroom: Working in a truly digital way: Learn how TUI has successfully brought programmatic in-house to achieve better results whilst driving costs down
Rebecca De Sousa - Acquisition Team Leader, TUI Nordic
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Rebecca De Sousa

Acquisition Team Leader
TUI Nordic

STREAM C – Interactive Working Groups

3:10 pm - 3:45 pm How AdTech and Martech are converting to put quality customer experience at the centre
Phil Duffield - Managing Director, Adobe
"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester.
Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.
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Phil Duffield

Managing Director
Adobe

STREAM D Interactive Workshops

2:30 pm - 3:30 pm Strategic Boardroom: Critical success factors for rolling out a cross-border programmatic approach that is efficient and effective
Martin Kelly - CEO & Co-founder, Infectious Media Hanna Hourani - Head of Programmatic Display, Uber
Find out how to drive efficiency by setting a blueprint to underpin your multi-market programmatic strategy. This workshop will build off the learnings from our Global Programmatic Maturity Report, jointly produced with the WFA.

•Local vs centralised
•Technology framework
•Trading strategies
•Cross market insight

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Martin Kelly

CEO & Co-founder
Infectious Media

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Hanna Hourani

Head of Programmatic Display
Uber

4:10 pm - 4:40 pm Afternoon Networking Break / Pre-arranged 1-2-1 meetings

Grab a coffee and engage with best-in-class solution providers working to bring you closer to your customers

4:40 pm - 5:00 pm Innovation Spotlight - Quantum shift for brands: programmatic audio advertising & smart speakers

Michal Marcinik - CEO & Founder, Adtonos
·         The audio programmatic is going to be must-have this season. The market, that is growing more than 20% by year, is going to offer quite new audio advertising experiences.
·         How to tap on with programmatic audio and profit from most trusted medium in Europe: radio.
·         Performance models in audio campaigns, from ad playout to store visit.
·         CPA in audio: learn how your brand can unleash new potential with one to one communication channels through smart speakers. 
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Michal Marcinik

CEO & Founder
Adtonos


5:00 pm - 5:20 pm Keynote – How to align your creativity and media buying strategies in order to reduce time to market and quickly respond to market shifts

Josep Hernandez - Senior Director of Media & Total Connections Planning, PepsiCo
•How to begin the alignment process: creating an message to audience map
•Looking beyond creative/media siloes to see the holistic picture of the consumer
•Ensuring you have flexibility to adapt the message
•Monitoring practices

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Josep Hernandez

Senior Director of Media & Total Connections Planning
PepsiCo

5:20 pm - 5:40 pm Case Study – How the world’s leading brands are using multi-touch attribution to build smarter, more effective targeting strategies

Mark Gooding - Head of Growth for Neustar Marketing Solutions, Neustar Pierre Hun - Head of Media, NBrown Group
Every marketer wants to better understand their customer’s journey. What if there was a way to not only understand, but utilize the customer journey to create more efficient – more effective customer experiences. Join us as we unpack the science behind multi-touch attribution and discuss how modern marketers are using incrementality and journey-based analytics to predict how, when, and where their marketing will have the greatest impact.
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Mark Gooding

Head of Growth for Neustar Marketing Solutions
Neustar

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Pierre Hun

Head of Media
NBrown Group

1-DMP Roundtable:  How to operate and select your DMP in-house to achieve greater reach and impact with your target market
Mari Fulla, Programmatic & Data Lead, Grupo Planeta
David Costa, Digital Audience Lead, Bayer
Harley Ayers, DMP Audience & Data Specialist, Johnson & Johnson
 
2-How to leverage data if you do not have your DMP implemented and what to do in the meantime
Sebastien Bardin, Head of Digital, Europe, Sony
 
3-How to better determine which  programmatic technologies to implement to fulfil your objectives
Sohel Modi, Head of Programmatic Display, Telefonica
 
4-How to use a hybrid model as the most effective way of running your programmatic strategy
Anil Pitla, Global Digital Media Programmatic Lead, Volvo
 
5-How to align your teams working on different digital channels to achieve the best possible results across the board
Charles Tourn, Chief Marketing Officer, Simba Sleep
 
6-How to manage and run programmatic global campaign across markets at scale and in a creative way
Anyang Rong, Head of Programmatic Advertising, Zalando
Sandra Österberg, Programmatic Media Manager, Zalando
 
7-Looking to achieve cost effective programmatic: How to find new players that offer more affordable prices in the ecosystem
Konrad Dobschuetz, Head of Regional Online Acquisition & Retention, Pfizer
 
8-How programmatic is perceived in multiple channels and how you can leverage this insight to drive the best campaigns across all
Amélie Collet, Head of Programmatic, Luisadiroma

9-Beyond Google & Facebook: Building your programmatic practice for flexibility and transparency
Dominic Powers, Chief Executive Officer, CtrlShift

10-Programmatic vs Direct Buying: Weighing up the pros and cons and setting your strategy to compliment each other
Edward Hornsey, Global Marketing Innovation & Capability Manager, British Airways
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Harley Ayers

DMP Audience & Data Specialist
JOHNSON & JOHNSON

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Anil Pitla

Global Head of Programmatic
Volvo

Margareta Marza

Programmatic & Paid Social Manager
Zalando

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Sandra Österberg

Programmatic Media Manager
Zalando

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Dominic Powers

Chief Executive Officer
CtrlShift

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Edward Hornsey

Global Marketing Innovation & Capability Manager
British Airways

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Vanna Bains

Global Media Manager – Programmatic, Tech & Data
Vodafone

STREAM C Interactive Working Groups

5:00 pm - 5:50 pm Masterclass: Native Programmatic

5:50 pm - 6:30 pm Networking Drinks Reception