The Programmatic Pioneers Summit 2018

May 16-May 17, 2018

Hilton London Canary Wharf, London

44 (0) 207 036 1345

Agenda Day 2

8:00 AM - 8:15 AM COFFEE AND REGISTRATION

8:15 AM - 8:20 AM Welcome comments

8:20 AM - 8:30 AM Chair’s Opening Remarks

David Goddard, Global Head of Programmatic Trading, BBC Worldwide

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David Goddard

Global Head of Programmatic Trading
BBC Worldwide

Beyond Google & Facebook

8:30 AM - 9:10 AM PANEL DISCUSSION Breaking the duopoly of Google and Facebook: How can industry find new partners to avoid 100% reliance on them?

Pierre Hun, Head of Online Advertising, JD Williams Nick Bamber, Digital Marketing Director, Betsson Group Benoit Cacheux, Global Head of Digital & Innovation, Zenith

Pierre Hun

Head of Online Advertising
JD Williams
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Nick Bamber

Digital Marketing Director
Betsson Group
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Benoit Cacheux

Global Head of Digital & Innovation
Zenith

The Future of Programmatic: Addressable TV, AI & Beyond

9:10 AM - 9:30 AM KEYNOTE What is the real value of addressable TV? Evaluating the opportunities and challenges that it is bringing to the industry

Jamie West, Deputy Managing Director, Sky Media Graeme Hutcheson, Director of Digital & Sky AdSmart, Sky

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Jamie West

Deputy Managing Director
Sky Media
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Graeme Hutcheson

Director of Digital & Sky AdSmart
Sky

9:30 AM - 9:50 AM KEYNOTE Machine Learning and AI: How to use cognitive solutions to enhance your campaign management

Adrian Cutler, Global Agency Director, Microsoft

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Adrian Cutler

Global Agency Director
Microsoft

9:50 AM - 10:10 AM KEYNOTE The future begins when programmatic meets artificial intelligence: How much potential is there and how soon can the industry start implementing it?

Blake Cuthbert, Chief Digital Officer EMEA, OMD

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Blake Cuthbert

Chief Digital Officer EMEA
OMD

10:10 AM - 10:50 AM COFFEE & NETWORK BREAK

TRACK A Mastering Programmatic Video

10:50 AM - 11:10 AM CASE STUDY Navigating the complexity of the entire video landscape: A practical guide on how to reach, engage, and drive attention and action through video

Lotje van der Kooij, Head of Programmatic, KLM Royal Dutch Airlines

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Lotje van der Kooij

Head of Programmatic
KLM Royal Dutch Airlines

TRACK A Mastering Programmatic Video

11:10 AM - 11:50 AM CASE STUDY INTERACTIVE Integrating programmatic video & linear TV: If the ads aren’t equal, how can brands ensure they have a measurement framework to enable truly screen-agnostic measurement of success?

Matt Whelan, Digital Strategy Director, The Specialist Works

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Matt Whelan

Digital Strategy Director
The Specialist Works

TRACK A Mastering Programmatic Video

11:50 AM - 12:10 PM CASE STUDY How to overcome the challenges of online video inventory measurement, supply and demand

Chloe Hawking, Deputy Managing Director, OMG

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Chloe Hawking

Deputy Managing Director
OMG

TRACK B Ensuring Brand Safety

10:50 AM - 11:10 AM CASE STUDY Protecting brand safety in the world of digital video: How to ensure that your video campaign is not appearing close to sensitive content that will damage your brand

Ryan Storrar, Head of Media Activation, Essence

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Ryan Storrar

Head of Media Activation
Essence

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David Goddard

Global Head of Programmatic Trading
BBC Worldwide
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Adam Chorley

Programmatic Account Director
Condé Nast
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Ben Hancock

Global Head of Programmatic Trading
CNN International
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Sebastien Bardin

Head of Digital Marketing
Sony
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Cristian Carnevale

CEO
Bucksense

TRACK B Ensuring Brand Safety

11:50 AM - 12:10 PM CASE STUDY Moving towards a clean and transparent digital ad ecosystem: To what extent can Ads.txt deliver the visibility that advertiser crave?

Daniel Spears, Programmatic Director, The Guardian

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Daniel Spears

Programmatic Director
The Guardian

TRACK C Creative Boardrooms

10:50 AM - 11:40 AM THE TECH PARTNERING BOARDROOM How can you better determine which technologies to partner with in programmatic to fulfil your objectives?

Pascal Ducheix, Digital Media Procurement Director, GlaxoSmithKline

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Pascal Ducheix

Digital Media Procurement Director
GlaxoSmithKline

Drill-Down Roundtables

Ad fraud detection: Which are the best tools to identify signs of fraud in your marketing campaign?
-David Sierra Gonzalez, Head of Growth Marketing, Uber
How to improve the agency relationship and better understand what they are doing with your campaigns
-Paul Morris, Digital Director, PZ Cussons
How will blockchain technology affect programmatic advertising?
-Barbara Agus, Programmatic Director EMEA & LATAM, TIME
What is more important: the quality of the idea or the data that we use?
Matthew Warren, Managing Director, Grey London
Programmatic versus direct buying: is there value in moving to a simpler form of advertising with better quality data and less volume?
-Sheila Nazir, Head of Digital Operations, National Rail
The challenge and the opportunity of combining the online and offline world: what kind of KPIs do you need to establish?
-Pom Ahnborg, Head of Media, TUI Nordics
Data in programmatic: How to use the data creatively to reach your target audience
-Deryn-Lee Mardon, Nordic Programmatic Manager, TUI Nordics
Consumer journey, how programmatic media buying can help us target the consumer in different moments of his journey and how to measure that with different KPIS
-David Costa, Head of Performance & Programmatic,PHD


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David Sierra Gonzalez

Head of Growth Marketing
Uber
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Paul Morris

Global Digital Director
PZ Cussons
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Barbara Agus

Programmatic Director EMEA & LATAM
Times
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Sheila Nazir

Head of Ad Operations
National Rail

Pom Ahnborg

Head of Media
TUI Nordics
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Deryn-Lee Mardon

Nordic Programmatic Manager
TUI Nordics
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David Costa

Head of Performance & Programmatic
PHD

1:00 PM - 2:00 PM LUNCH

TRACK A Media Consolidation & Creativity

2:00 PM - 2:40 PM CASE STUDY INTERCTIVE DoubleClick Rich Media Dynamic Ads: How can we drive better experience for consumers through dynamic creative campaign?

Vit Sukal, Global Media Manager, Škoda Auto Zuzana Varysova, Digital Media Specialist, Škoda Auto

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Vit Sukal

Global Media Manager
Škoda Auto
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Zuzana Varysova

Digital Media Specialist
Škoda Auto

TRACK A Media Consolidation & Creativity

2:40 PM - 3:00 PM CASE STUDY What is the impact of having many vendor partners?: Reaching media consolidation in the programmatic ecosystem

Gianluca Roccati, Head of Programmatic Media Buying, Seat

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Gianluca Roccati

Head of Programmatic Media Buying
Seat

TRACK B New Frontiers in Talent & Tech

2:00 PM - 2:40 PM PANEL DISCUSSION What are the key staff competencies and skills you need to build a programmatic department in-house?

, , Barbara Agus, Programmatic Director EMEA & LATAM, Times Rory Patterson, Global Head of Programmatic, Expedia Charles Tourny, Chief Marketing Officer, Simba Sleep

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Barbara Agus

Programmatic Director EMEA & LATAM
Times
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Rory Patterson

Global Head of Programmatic
Expedia
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Charles Tourny

Chief Marketing Officer
Simba Sleep

TRACK B New Frontiers in Talent & Tech

2:40 PM - 3:00 PM CASE STUDY Evolving consumption habits, fragmented content and delivery ecosystem and insufficient omnichannel measurement capabilities: How can marketers overcome these issues?

Chris Williams, CEO, Publicis Media

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Chris Williams

CEO
Publicis Media

TRACK C Creative Boardrooms

2:00 PM - 3:00 PM DMP BOARDROOM Evolving your in-house journey: How to extract the most value from your DMP

Modi Sohel, Head of Programmatic Audience, 02

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Modi Sohel

Head of Programmatic Audience
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TRACK D Synergy Workshops

2:00 PM - 3:00 PM Bringing innovative native formats and quality videos into mobile: How do you get it right?

3:00 PM - 3:40 PM AFTERNOON BREAK

TRACK A Advanced Metrics for Programmatic Success

3:40 PM - 4:00 PM CASE STUDY Programmatic site retargeting: What are the benefits and how much potential does it have?

Azad Ali, Head of Programmatic, Blue 449

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Azad Ali

Head of Programmatic
Blue 449

TRACK A Advanced Metrics for Programmatic Success

4:00 PM - 4:40 PM CASE STUDY INTERACTIVE Just how fragmented is the customer journey, and what KPIs should you use to measure consumer engagement?

Lara Izlan, Director Programmatic Trading and Innovation, Auto Trader UK

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Lara Izlan

Director Programmatic Trading and Innovation
Auto Trader UK

TRACK B Re-thinking Programmatic Agency Models

3:40 PM - 4:00 PM CASE STUDY Is the market asking for a new agency model?: How to innovate your approach to remain competitive in a crowded marketplace

Chris Williams, CEO, Publicis Media

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Chris Williams

CEO
Publicis Media

TRACK B Re-thinking Programmatic Agency Models

4:00 PM - 4:40 PM PANEL DISCUSSION Consultancies versus agencies: To what extent are consultants taking over the role of the agency, and what new agency models are needed?

, , Paul Mead, Founder & Chairman, VCCP Media Matt Simpson, Joint CEO - Investment, OMG

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Paul Mead

Founder & Chairman
VCCP Media
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Matt Simpson

Joint CEO - Investment
OMG

TRACK C Creative Boardrooms

3:40 PM - 4:30 PM THE CREATIVE CONTENT BOARDROOM The benefits of using the Dynamic Creative Platforms for story telling

Mark Gurney, Global Media Manager, Retail & Motorsport, Shell

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Mark Gurney

Global Media Manager, Retail & Motorsport
Shell

TRACK D Synergy Workshops

3:40 PM - 4:40 PM Moving attribution server side: To what extent can better measurement and improved user experience be achieved?

4:40 PM - 5:15 PM OXFORD-STYLE DEBATE The hybrid model is the most effective way of running your programmatic strategy - doing it all in-house does not make any sense FOR & AGAINST

Rob Marshall, Head of Programmatic, Maxus UK Alexander Pasch, Head of Programmatic & Media Strategist, Schneider Electric

Rob Marshall

Head of Programmatic
Maxus UK
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Alexander Pasch

Head of Programmatic & Media Strategist
Schneider Electric

5:15 PM - 5:20 PM Chair’s Closing Remarks