The Programmatic Pioneers Summit 2018

May 16-May 17, 2018

Hilton London Canary Wharf, London

44 (0) 207 036 1345

Agenda Day 1

8:00 AM - 8:15 AM COFFEE AND REGISTRATION

8:15 AM - 8:30 AM Welcome Comments

8:30 AM - 8:40 AM Chair’s Opening Remarks Internet Advertising Bureau (IAB)

Seizing The Programmatic Opportunity

8:40 AM - 9:00 AM OPENING KEYNOTE PRESENTATION The CMO Perspective: What is the future of digital media advertising and what role does programmatic have to play in driving it?

Scott Allen, CMO, Microsoft

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Scott Allen

CMO
Microsoft

9:00 AM - 9:20 AM KEYNOTE Critical success factors when implementing in-house programmatic technology across different markets

Gerhard Louw, Head of International Media Management & Digital Transformation, Deutsche Telekom

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Gerhard Louw

Head of International Media Management & Digital Transformation
Deutsche Telekom

Predicting the Impact of GDPR & Programmatic Trends

9:20 AM - 9:40 AM KEYNOTE Programmatic Future Trends Series: Will programmatic technology finally enable marketers to employ effective cross-device marketing strategy?


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Ben Westwood

Data Protection Officer
Ebay
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Kerstin Pape

Head of Online Marketing
Otto Group
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David Goddard

Global Head of Programmatic Trading
BBC Worldwide
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Gianfranco Cuzziol

Director of CRM and Data
Zone
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Nic Travis

Head of Digital
MBNA

10:20 AM - 11:00 AM COFFEE BREAK& NETWORKING

Defining & Driving Greater Transparency

11:00 AM - 11:20 AM PANEL DISCUSSION Why is there a lack of trust in the programmatic ecosystem from brands towards agencies in terms of transparency, and how can it be improved?

Modi Sohel, Head of Programmatic Audience, 02 Mazen Mroueh, Head of Programmatic, FrieslandCampina Gerhard Louw, Head of International Media Management & Digital Transformation, Deutsche Telekom , , Martin Kelly, CEO & Co-founder, Infectious Media

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Modi Sohel

Head of Programmatic Audience
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Mazen Mroueh

Head of Programmatic
FrieslandCampina
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Gerhard Louw

Head of International Media Management & Digital Transformation
Deutsche Telekom
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Martin Kelly

CEO & Co-founder
Infectious Media

11:20 AM - 11:40 AM KEYNOTE Improving transparency in your media buying: How to gain better visibility of your media supply chain to better control and manage your campaign investments

Henrik Schulte, Head of Procurement Media & Digital, Swarovski

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Henrik Schulte

Head of Procurement Media & Digital
Swarovski

Defining the Real Value of Programmatic

11:40 AM - 12:00 PM KEYNOTE After 4 years we can say that programmatic is working for Schneider: How to build an in-house programmatic strategy from scratch that increases your media buying ROI

Alexander Pasch, Head of Programmatic & Media Strategist, Schneider Electric

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Alexander Pasch

Head of Programmatic & Media Strategist
Schneider Electric

12:00 PM - 12:20 PM KEYNOTE After 3 years we can say that programmatic isn’t working yet for Pfizer: Lessons learned and what we are doing to turn it around

Konrad Dobschuetz, Regional Online Customer Acquisition & Retention Capability Lead, Pfizer

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Konrad Dobschuetz

Regional Online Customer Acquisition & Retention Capability Lead
Pfizer

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David Costa

Head of Performance & Programmatic
PHD
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Phil Livingstone

Head of Digital Marketing
British Gas
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Giovanni Gribaudo

Head of Digital Marketing
Nomad Foods
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Danish Bagadia

Head of Performance Media Marketing
Google
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Colin Grieves

Managing Director
Experian

1:00 PM - 2:00 PM LUNCH

TRACK A Mastering Mobile

2:00 PM - 2:40 PM CASE STUDY INTERACTIVE How to use programmatic to better execute mobile campaigns as part of an omnichannel strategy

Alex Hewson, Head of Media EMEA, M&C Saatchi Mobile

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Alex Hewson

Head of Media EMEA
M&C Saatchi Mobile

TRACK A Mastering Mobile

2:40 PM - 3:00 PM CASE STUDY How to improve your mobile programmatic targeting to increase user engagement and acquisition

Hanna Hourani, Head of Programmatic Display Lead, Uber

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Hanna Hourani

Head of Programmatic Display Lead
Uber

TRACK A Mastering Mobile

3:00 PM - 3:40 PM CASE STUDY INTERACTIVE Telling better stories with imagery: Which are the new opportunities for innovative content in the industry?

Peter Kiefer, Head of Marketing Performace, Grabarz & Partner

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Peter Kiefer

Head of Marketing Performace
Grabarz & Partner

TRACK B Igniting Data-Driven Creativity

2:00 PM - 2:20 PM CASE STUDY Bridging the gap between programmatic and creativity: What is preventing advertisers from investing more in inspiration?

Thomas Wrobel, Global Head of Performance Marketing, Trivago

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Thomas Wrobel

Global Head of Performance Marketing
Trivago

TRACK B Igniting Data-Driven Creativity

2:20 PM - 2:40 PM CASE STUDY How to leverage data, innovation and technology to make your creative campaigns even more meaningful and relevant to your customers

TRACK B Igniting Data-Driven Creativity

2:40 PM - 3:00 PM CASE STUDY Creativity is just waking up to programmatic: How to combine creative marketing and data-driven targeting to create a bigger impression on your customers

Gawain Owen, Digital Strategy Director, Jellyfish

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Gawain Owen

Digital Strategy Director
Jellyfish

TRACK B Igniting Data-Driven Creativity

3:00 PM - 3:40 PM OXFORD-STYLE DEBATE Ad blocking is not the enemy, it is us the advertisers - consumers like advertising as long as it’s good FOR & AGAINST

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TRACK C Creative Boardrooms

2:00 PM - 2:50 PM ADVERTISERS’ BOARDROOM Programmatic transition at Philips: A step-by-step guide to building a successful programmatic strategy in-house

Edwin Driehuijs, Head of Global Display & Programmatic Performance, Philips

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Edwin Driehuijs

Head of Global Display & Programmatic Performance
Philips

TRACK C Creative Boardrooms

2:50 PM - 3:40 PM ADVERTISERS’ BOARDROOM How can you increase your programmatic footprint in order to gain more control of your media performance

Anouk de Lange , Head of eCommerce & Marketing Lead , National Lighting

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Anouk de Lange

Head of eCommerce & Marketing Lead
National Lighting

TRACK D Synergy Workshops

2:00 PM - 3:00 PM Measure what matters: How to use data to improve segmentation and ad engagement

Attila Jakab, Managing Director, Infectious Media

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Attila Jakab

Managing Director
Infectious Media

3:40 PM - 4:20 PM COFFEE & NETWORK BREAK

TRACK A Mastering Attribution & the Customer Journey

4:20 PM - 5:00 PM CASE STUDY INTERACTIVE Driving growth through measurement: How to redesign your attribution model to optimize costs across all channels

Carla Gorina, Global Digital Programmatic Specialist, Nestlé

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Carla Gorina

Global Digital Programmatic Specialist
Nestlé

TRACK A Mastering Attribution & the Customer Journey

5:00 PM - 5:20 PM CASE STUDY Moving away from the “Last Click”: How to better determine which marketing channels are actually contributing to conversion

Liam Thompson, Head of Online Advertising, Holiday Extras

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Liam Thompson

Head of Online Advertising
Holiday Extras

TRACK B Converting Data to Action

4:20 PM - 5:00 PM PANEL DISCUSSION How important is owning your own data, and what should you do when you don’t?

Anja English, Head of Digital Marketing, Bayer Martin Beauchamp, Head of Programmatic, MEC Alexandra Spiliotopoulou, Head of Display, Total Media Ali Parsyar, Global Head of Operations, Zenith

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Anja English

Head of Digital Marketing
Bayer
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Martin Beauchamp

Head of Programmatic
MEC
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Alexandra Spiliotopoulou

Head of Display
Total Media
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Ali Parsyar

Global Head of Operations
Zenith

TRACK B Converting Data to Action

5:00 PM - 5:20 PM CASE STUDY How to integrate data from multiple systems and sources to avoid wasting budget on retargeting the same audience

Dom Blacklock, Head of Programmatic, The 7 Stars

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Dom Blacklock

Head of Programmatic
The 7 Stars

TRACK C Creative Boardrooms

4:20 PM - 5:20 PM ADVERTISERS’ BOARDROOM How to develop your own in-house bidding algorithms

Kerstin Pape, Head of Online Marketing, Otto Group

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Kerstin Pape

Head of Online Marketing
Otto Group

TRACK D Synergy Workshops

4:20 PM - 5:20 PM How to use a RTB bidder in order to take into control of your programmatic advertising with transparency and flexibility


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Filippo Salmaso

Head of Global Programmatic Media
Volkswagen
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Sebastien Bardin

Head of Digital Marketing
Sony
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Hossein Houssaini

Global Head of Programmatic
Havas Group
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Danish Bagadia

Head of Performance Media Marketing
Google
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Filippo Salmaso

Head of Global Programmatic Media
Volkswagen

6:00 PM - 6:05 PM Chair’s Closing Remarks

6:05 PM - 7:05 PM COCKTAIL RECEPTION