Programmatic Pioneers Summit 2020

19 - 21 May, 2020

Twickenham Stadium, London

44 (0) 207 036 1345

2018 Agenda Day 2 - Thursday 17th May

8:00 am - 8:15 am COFFEE AND REGISTRATION

8:15 am - 8:20 am Welcome comments

8:20 am - 8:30 am Chair’s Opening Remarks

David Goddard, Global Head of Programmatic Trading,BBC Worldwide
img

David Goddard

Global Head of Programmatic Trading
BBC Worldwide

Beyond Google & Facebook

8:30 am - 9:10 am PANEL DISCUSSION Breaking the duopoly of Google and Facebook: How can industry find new partners to avoid 100% reliance on them?

David Goddard, Global Head of Programmatic Trading,BBC Worldwide Pierre Hun, Head of Online Advertising,JD Williams Nick Bamber, Digital Marketing Director,Betsson Group Benoit Cacheux, Global Head of Digital & Innovation,Zenith
img

Pierre Hun

Head of Online Advertising
JD Williams

img

Nick Bamber

Digital Marketing Director
Betsson Group

img

Benoit Cacheux

Global Head of Digital & Innovation
Zenith

img

David Goddard

Global Head of Programmatic Trading
BBC Worldwide

The Future of Programmatic: Addressable TV, AI & Beyond

9:10 am - 9:30 am KEYNOTE What is the real value of addressable TV? Evaluating the opportunities and challenges that it is bringing to the industry

Graeme Hutcheson, Director of Digital & Sky AdSmart,Sky
img

Graeme Hutcheson

Director of Digital & Sky AdSmart
Sky

9:30 am - 9:50 am KEYNOTE Machine Learning and AI: How to use cognitive solutions to enhance your campaign management

Adrian Cutler, Global Agency Director,Microsoft
img

Adrian Cutler

Global Agency Director
Microsoft

9:50 am - 10:10 am Artificial intelligence: How much potential is there and how soon can the industry start implementing it?

Jamie Irving, Programmatic Director,OMD
img

Jamie Irving

Programmatic Director
OMD

10:10 am - 10:50 am COFFEE & NETWORK BREAK

TRACK A Mastering Programmatic Video

10:50 am - 11:30 am CASE STUDY INTERACTIVE: Navigating the complexity of the entire video landscape: A practical guide on how to reach, engage, and drive attention and action through video
Lotje van der Kooij, Head of Programmatic,KLM Royal Dutch Airlines
img

Lotje van der Kooij

Head of Programmatic
KLM Royal Dutch Airlines

TRACK A Mastering Programmatic Video

11:30 am - 12:10 pm CASE STUDY INTERACTIVE Integrating programmatic video & linear TV: If the ads aren’t equal, how can brands ensure they have a measurement framework to enable truly screen-agnostic measurement of success?
Matt Whelan, Digital Strategy Director,The Specialist Works
img

Matt Whelan

Digital Strategy Director
The Specialist Works

TRACK B Ensuring Brand Safety

10:50 am - 11:10 am CASE STUDY Protecting brand safety in the world of digital video: How to ensure that your video campaign is not appearing close to sensitive content that will damage your brand
Ryan Storrar, Head of Media Activation,Essence
img

Ryan Storrar

Head of Media Activation
Essence

TRACK B Ensuring Brand Safety

11:10 am - 11:50 am PANEL DISCUSSION The coalition for better ads: How can we guarantee our customers a better online ad experience?
Cristian Carnevale, CEO,Bucksense Adam Chorley, Programmatic Account Director,Condé Nast Ben Hancock, Global Head of Programmatic Trading,CNN International Greg Ward, Head of Programmatic,LinkedIn Yoni Argaman, SVP Marketing & Corporate Strategy,Fyber
img

Adam Chorley

Programmatic Account Director
Condé Nast

img

Ben Hancock

Global Head of Programmatic Trading
CNN International

img

Cristian Carnevale

CEO
Bucksense

img

Greg Ward

Head of Programmatic
LinkedIn

img

Yoni Argaman

SVP Marketing & Corporate Strategy
Fyber

TRACK B Ensuring Brand Safety

11:50 am - 12:10 pm CASE STUDY Moving towards a clean and transparent digital ad ecosystem: Myths vs Truths, what publishers and advertisers can do to gain visibility and control in digital advertising
Andrew Hayward-Wright, Head of Programmatic,Guardian News & Media Daniel Spears, Programmatic Director,The Guardian

img

Andrew Hayward-Wright

Head of Programmatic
Guardian News & Media

img

Daniel Spears

Programmatic Director
The Guardian

TRACK C Creative Boardrooms

10:50 am - 11:40 am THE TECH PARTNERING BOARDROOM How can you better determine which technologies to partner with in programmatic to fulfil your objectives?
Sandra McDill, Global Digital Media Strategy Director,GSK
img

Sandra McDill

Global Digital Media Strategy Director
GSK

Drill-Down Roundtables

How to improve the agency relationship and better understand what they are doing with your campaigns
-Paul Morris, Digital Director, Former PZ Cussons

How will blockchain technology affect programmatic advertising?
-Barbara Agus, Digital Director, Meredith

What is more important: the quality of the idea or the data that we use?
-Gianfranco Cuzziol, Director of CRM and Data, Intermarketing Agency

Data in programmatic: How to use the data creatively to reach your target audience
-Deryn-Lee Mardon, Nordic Programmatic Manager, TUI Nordics

Artificial intelligence: How much potential is there and how soon can the industry start implementing it?
-Jamie Irving, Head of Programmatic, OMD

Machine Learning and AI: How to use cognitive solutions to enhance your campaign management
-Adrian Cutler, Global Agency Director, Microsoft

img

Paul Morris

Former Digital Director
PZ Cussons

img

Barbara Agus

Digital Director International
Meredith

img

Deryn-Lee Mardon

Nordic Programmatic Manager
TUI Nordics

img

Jamie Irving

Programmatic Director
OMD

img

Adrian Cutler

Global Agency Director
Microsoft

img

Gianfranco Cuzziol

Director of CRM and Data
Intermarketing Agency

Programmatic versus direct buying: is there value in moving to a simpler form of advertising with better quality data and less volume?
-Sheila Nazir, Head of Digital Operations, National Rail

How to integrate data from multiple systems and sources to avoid wasting budget on retargeting the same audience
-Dom Blacklock, Head of Programmatic, The 7 Stars

Consumer journey, how programmatic media buying can help us target the consumer in different moments of his journey and how to measure that with different KPIS
-David Costa, Head of Performance & Programmatic,PHD

Online Video: Paid, Earned & Owned
-Matt Whelan, Digital Strategy Director, The Specialist Works

Data in programmatic: How to use the data creatively to reach your target audience
-Lara Izlan, Programmatic Trading and Innovation Director, AutoTrader

img

Sheila Nazir

Head of Ad Operations
National Rail

img

Dom Blacklock

Head of Programmatic
The 7 Stars

img

David Costa

Head of Performance & Programmatic
PHD

img

Matt Whelan

Digital Strategy Director
The Specialist Works

img

Lara Izlan

Director Programmatic Trading and Innovation
Auto Trader UK

1:00 pm - 2:00 pm LUNCH

TRACK A Media Consolidation & Creativity

2:00 pm - 2:20 pm CASE STUDY: How to integrate data from multiple systems and sources to avoid wasting budget on retargeting the same audience
Dom Blacklock, Head of Programmatic,The 7 Stars
img

Dom Blacklock

Head of Programmatic
The 7 Stars

TRACK A Media Consolidation & Creativity

2:20 pm - 2:40 pm CASE STUDY INTERACTIVE: Just how fragmented is the customer journey, and what KPIs should you use to measure consumer engagement?
Carla Gorina, Global Digital Programmatic Specialist,Nestlé
img

Carla Gorina

Global Digital Programmatic Specialist
Nestlé

TRACK B New Frontiers in Talent & Tech

2:00 pm - 2:40 pm PANEL DISCUSSION What are the key staff competencies and skills you need to build a programmatic department in-house?
Wayne Blodwell, Founder & CEO,The Programmatic Advisory Rory Patterson, Global Head of Programmatic,Expedia Charles Tourny, Chief Marketing Officer,Simba Sleep Matthew Birkby, Global Media Activation Lead,EA
img

Rory Patterson

Global Head of Programmatic
Expedia

img

Charles Tourny

Chief Marketing Officer
Simba Sleep

img

Wayne Blodwell

Founder & CEO
The Programmatic Advisory

img

Matthew Birkby

Global Media Activation Lead
EA

TRACK B New Frontiers in Talent & Tech

2:40 pm - 3:00 pm FIRESIDE CHAT Restocking the talent pool: Why it’s about more than just diversity
Lindsay Rowntree, Editor,ExchangeWire Zuzanna Gierlinska, Head of Programmatic,Spotify
img

Zuzanna Gierlinska

Head of Programmatic
Spotify

Lindsay Rowntree

Editor
ExchangeWire

3:00 pm - 3:40 pm AFTERNOON BREAK

img

Paul Mead

Executive Board Director
Jellyfish

img

Matt Simpson

Joint CEO - Investment
OMG

img

Barbara Agus

Digital Director International
Meredith

4:20 pm - 4:40 pm CASE STUDY: Is the market asking for a new agency model?: How to innovate your approach to remain competitive in a crowded marketplace

James Harris, Chief Digital Officer,CARAT
img

James Harris

Chief Digital Officer
CARAT

4:40 pm - 4:45 pm Chair’s Closing Remarks

Our Sponsors: