Programmatic Pioneers Summit 2019

21 - 22 May, 2019

Twickenham Stadium, London

44 (0) 207 036 1345

2018 Agenda Day 1 - Wednesday 16th May

7:45 am - 8:25 am COFFEE AND REGISTRATION

8:25 am - 8:30 am Welcome Comments

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Simon Halstead

Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand International
Oath

Seizing The Programmatic Opportunity

8:40 am - 9:00 am OPENING KEYNOTE PRESENTATION The CMO Perspective: What is the future of digital media advertising and what role does programmatic have to play in driving it?

Scott Allen, CMO UK,Microsoft
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Scott Allen

CMO UK
Microsoft

9:00 am - 9:20 am KEYNOTE Critical success factors when implementing in-house programmatic technology across different markets

Gerhard Louw, Head of International Media Management & Digital Transformation,Deutsche Telekom
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Gerhard Louw

Head of International Media Management & Digital Transformation
Deutsche Telekom

Predicting the Impact of GDPR & Programmatic Trends

9:20 am - 9:40 am KEYNOTE: Programmatic in Europe: Highlighting key trends, attitudes and growth drivers

Bill Krumperman, Senior Business Advisor, Marketplaces Advertising Platform,Schibsted
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Bill Krumperman

Senior Business Advisor, Marketplaces Advertising Platform
Schibsted

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Kerstin Pape

Head of Online Marketing
Otto Group

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Nic Travis

Head of Digital
MBNA

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Simon Halstead

Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand International
Oath

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Andrew Morsy

Managing Director UK
Sizmek

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Gianfranco Cuzziol

Director of CRM and Data
Intermarketing Agency

10:20 am - 10:50 am COFFEE BREAK& NETWORKING

Defining & Driving Greater Transparency

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Modi Sohel

Head of Programmatic Audience
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Gerhard Louw

Head of International Media Management & Digital Transformation
Deutsche Telekom

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Simon Halstead

Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand International
Oath

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Seun Odeneye

Digital Integrations and Operations Director
Mindshare

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Sandra McDill

Global Digital Media Strategy Director
GSK

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Attila Jakab

Managing Director
Infectious Media

11:30 am - 11:40 am Audience Transparency: Verifying and creating audiences in the post-black-box age of the CMO

Martyn Bentley, Commercial Director UK,AudienceProject
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Martyn Bentley

Commercial Director UK
AudienceProject

11:40 am - 12:00 pm KEYNOTE Improving transparency in your media buying: How to gain better visibility of your media supply chain to better control and manage your campaign investments

Henrik Schulte, Head of Procurement Media & Digital,Swarovski
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Henrik Schulte

Head of Procurement Media & Digital
Swarovski

Defining the Real Value of Programmatic

12:00 pm - 12:20 pm KEYNOTE After 3 years we can say that programmatic isn’t working yet for Pfizer: Lessons learned and what we are doing to turn it around

Konrad Dobschuetz, Regional Online Customer Acquisition & Retention Capability Lead,Pfizer
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Konrad Dobschuetz

Regional Online Customer Acquisition & Retention Capability Lead
Pfizer

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David Costa

Head of Performance & Programmatic
PHD

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Phil Livingstone

Head of Digital Marketing
British Gas

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Danish Bagadia

Head of Performance Media Marketing
Google

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Colin Grieves

Managing Director
Experian

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Simon Halstead

Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand International
Oath

1:00 pm - 2:00 pm LUNCH

TRACK A Mastering Mobile

2:00 pm - 2:40 pm CASE STUDY INTERACTIVE How to use programmatic to better execute mobile campaigns as part of an omnichannel strategy
Andrew Platt, Head of Client Services,M&C Saatchi Mobile
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Andrew Platt

Head of Client Services
M&C Saatchi Mobile

TRACK A Mastering Mobile

2:40 pm - 3:00 pm CASE STUDY: Time for A Reset – How blockchain can help rebuild trust in media.
Josiah Amartey, Digital Director,The Truth Agency
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Josiah Amartey

Digital Director
The Truth Agency

TRACK A Mastering Mobile

3:00 pm - 3:40 pm CASE STUDY INTERACTIVE: Leverage the power of programmatic advertising - even if there is nothing to individualise
Peter Kiefer, Head of Marketing Performace,Grabarz & Partner Johanna Schramm, Head of Strategy,Grabarz & Partner
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Peter Kiefer

Head of Marketing Performace
Grabarz & Partner

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Johanna Schramm

Head of Strategy
Grabarz & Partner

TRACK B Igniting Data-Driven Creativity

2:00 pm - 2:40 pm CASE STUDY INTERACTIVE Creativity is just waking up to programmatic: How to combine creative marketing and data-driven targeting to create a bigger impression on your customers
Gawain Owen, Digital Strategy Director,Jellyfish
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Gawain Owen

Digital Strategy Director
Jellyfish

TRACK B Igniting Data-Driven Creativity

2:40 pm - 3:00 pm CASE STUDY Bridging the gap between programmatic and creativity: What is preventing advertisers from investing more in inspiration?
Alejandro Sánchez Contreras, Global Head of Performance Marketing,Trivago
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Alejandro Sánchez Contreras

Global Head of Performance Marketing
Trivago

TRACK B Igniting Data-Driven Creativity

3:00 pm - 3:40 pm PANEL DISCUSSION How to leverage data, innovation and technology to make your creative campaigns even more meaningful and relevant to your customers
Wayne Blodwell, Founder & CEO,The Programmatic Advisory Seun Odeneye, Digital Integrations and Operations Director,Mindshare Paola Plaza, Director of Precision UK,Publicis Media
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Wayne Blodwell

Founder & CEO
The Programmatic Advisory

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Seun Odeneye

Digital Integrations and Operations Director
Mindshare

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Paola Plaza

Director of Precision UK
Publicis Media

TRACK C Creative Boardrooms

2:00 pm - 2:50 pm ADVERTISERS’ BOARDROOM How can you increase your programmatic footprint in order to gain more control of your media performance
Anouk de Lange, Head of eCommerce & Marketing Lead ,National Lighting
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Anouk de Lange

Head of eCommerce & Marketing Lead
National Lighting

TRACK C Creative Boardrooms

2:50 pm - 3:40 pm ADVERTISERS’ BOARDROOM Programmatic transition at Philips: A step-by-step guide to building a successful programmatic strategy in-house
Edwin Driehuijs, Head of Global Display & Programmatic Performance,Philips
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Edwin Driehuijs

Head of Global Display & Programmatic Performance
Philips

TRACK D Measurement Masterclass

2:00 pm - 3:00 pm Masterclass: Measure what Matters: how to ensure business value from your programmatic spend
Attila Jakab, Managing Director,Infectious Media Nic Travis, Head of Digital,MBNA
If your programmatic measurement isn't working, you are not alone. In a study of 200 digital marketers we found 66% of marketers found measuring programmatic advertising very challenging. Furthermore, 83% said complexity was holding back more accurate measurement. 

Attend this masterclass and sidestep the complexity of changing your measurement with the help of colleagues and industry experts.

The masterclass will take you through the 5 steps to improving your measurement 

1.Understand the pitfalls of common measurement metrics
2.Learn how bad measurement leads to poor quality and fraud
3.Find out how to overcome barriers to changing your measurement
4.Master the pillars of good measurement
5.Learn how to design a incremental uplift metric


Learn from our two expert speakers:

•Nic Travis, VP Head of Digital Marketing, MBNA
Marketing thought leader, who has transformed his programmatic measurement from post-click attribution to an uplift model
•Attila Jakab, Managing Director, Infectious Media
An expert at measurement strategy, who has worked with leading brands to consolidate their global measurement approach, ensuring programmatic is driving revenue

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Attila Jakab

Managing Director
Infectious Media

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Nic Travis

Head of Digital
MBNA

3:40 pm - 4:10 pm COFFEE & NETWORK BREAK

TRACK A Mastering Attribution & the Customer Journey

4:10 pm - 4:30 pm CASE STUDY: DoubleClick Rich Media Dynamic Ads: How can we drive better experience for consumers through dynamic creative campaign?
Zuzana Varysova, Digital Media Specialist,Škoda Auto
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Zuzana Varysova

Digital Media Specialist
Škoda Auto

TRACK A Mastering Attribution & the Customer Journey

4:30 pm - 4:50 pm CASE STUDY Moving away from the “Last Click”: How to better determine which marketing channels are actually contributing to conversion
Liam Thompson, Head of Online Advertising,Holiday Extras
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Liam Thompson

Head of Online Advertising
Holiday Extras

TRACK A Mastering Attribution & the Customer Journey

4:50 pm - 5:20 pm PANEL DISCUSSION How important is owning your own data, and what should you do when you don’t?
Wayne Blodwell, Founder & CEO,The Programmatic Advisory Anja English, Head of Digital Marketing,Bayer Ali Parsyar, Global Head of Operations,Zenith Duane Thompson, Head of Programmatic,Total Media Sarah Kenny, Group Data Director,Wavemaker
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Anja English

Head of Digital Marketing
Bayer

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Ali Parsyar

Global Head of Operations
Zenith

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Duane Thompson

Head of Programmatic
Total Media

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Wayne Blodwell

Founder & CEO
The Programmatic Advisory

Sarah Kenny

Group Data Director
Wavemaker

TRACK C Creative Boardrooms

4:10 pm - 5:15 pm ADVERTISERS’ BOARDROOM How to develop your own in-house bidding algorithms
Kerstin Pape, Head of Online Marketing,Otto Group
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Kerstin Pape

Head of Online Marketing
Otto Group

TRACK D Synergy Workshops

4:10 pm - 5:15 pm In-Housing Your Programmatic; the strategy, resources and technology you need to achieve success
Simon Kempner, Head of Strategic Operations- EMEA,Beeswax
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Simon Kempner

Head of Strategic Operations- EMEA
Beeswax

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Sebastien Bardin

Head of Digital Marketing
Sony

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Hossein Houssaini

Global Head of Programmatic
Havas Group

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Filippo Salmaso

Head of Global Programmatic Media
Volkswagen

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Zuzanna Gierlinska

Head of Programmatic
Spotify

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Laure de Bary

Global Head of Digital
Nestle Nutrition

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Simon Halstead

Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand International
Oath

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Simon Halstead

Chair of the IAB Europe Programmatic Trading Committee and Head of Open Demand International
Oath

6:05 pm - 7:05 pm COCKTAIL RECEPTION